Marketing and Lead Management Director (m/f/d) - Job London - Exasol Career

Marketing and Lead Management Director (m/f/d)

Exasol, the analytics database, are looking for a talented and inspiring marketing and lead management director to join them on the next phase of their global growth journey. Sitting within the Global Communications and Marketing team, working collaboratively across multiple departments, including product management, customer success, partner and sales teams, you will help deliver meaningful leads that convert through multiple marketing tactics. This exciting role will play a crucial part in the end-to-end sales process and will be the glue that binds our insights, marketing and sales together.

You will create a deep understanding of Exasol’s customers and prospects, including how they make their buying decisions and what keeps them up at night. They will combine this knowledge with in-depth market research, strategic insights and marketing science to help the development of marketing strategies, plans and tactics that showcases Exasol’s unique positioning and drive engagement.

Key responsabilities:

  • Drive the marketing strategy for lead generation and lead management
  • Manage, inspire and collaborate with a team of creative and hungry marketeers across digital, content, social, demand and field operations
  • Work in partnership with the regional leaders to create plans with strong KPIs that deliver leads that convert
  • Collaborate with the BizOps team to ensure the right marketing tools and technologies are in place to monitor, measure and report
  • Oversee the lead management process from campaign development using market intelligence and precise buyer targeting through to lead development, nurturing, assignment and contract
  • Work in partnership with the Communications team to ensure alignment across storytelling, corporate messaging and branding
  • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and business trends in order to translate results into actionable insights

Requirements:

  • 10+ years marketing experience and comprehensive knowledge in the technology industry
  • Expert knowledge of marketing automation and CRM tools
  • Expert understanding of lead management, ROI tracking skills and the ability to prove what’s working and not working
  • Excellent agile working and management skills, a team player and recognized for being highly collaborative
  • Proven ability to plan and manage budgets

About Exasol:

Exasol is one of the most exciting software companies in Europe and a global technology leader in the Big Data and Analytics market. Our high-performance, cloud-first analytics database gives companies the power to transform how their organization works with data – and turn it into value faster, easier and more cost effectively than ever before.

With an ambitious international team, we help companies of all sizes achieve their goals with data support. Our team is characterized by inventiveness, enthusiasm and curiosity. In order to continue our worldwide expansion, we are looking for employees who want to make a difference and actively shape our dynamic growth.

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Contact

Exasol Group
Human Resources
Neumeyerstr. 22-26
90411 Nuremberg
Germany

T: +49 911 23991-0
E: jobs@exasol.com

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